itsbetter.app
Better
Challenge:
Better is a UAE-based self-care brand offering luxury products ranging from showerheads to gummies, shampoos, and most recently, silk pillowcases. The challenge was to create content that reflected the brand’s premium positioning while showing how these products fit naturally into everyday routines.
A spotlight on Better’s luxurious self-care product, highlighting its premium quality and everyday indulgence.
Two friends resting their heads on silky pillows, highlighting Better’s luxurious touch and comfort in daily routines.
Better is a UAE-based self-care brand offering luxury products ranging from showerheads to gummies, shampoos, and most recently, silk pillowcases.
What We Did :
We executed two content shoots tailored to different objectives:
- E-commerce shoot: High-quality product photography to support the launch of the new silk pillowcases, ensuring a polished, luxury presentation.
- Lifestyle + UGC shoot: A day-in-the-life narrative showcasing Better’s full product range in real settings. The direction leaned into a “girlie home spa” vibe, while also creating UGC-style videos designed to grab attention in a relatable, user-to-user format. This dual approach made the content feel both aspirational and authentic, increasing its resonance on social platforms.