heytats.uk
HeyTats™ - Tattoo Made Easy!
Challenge:
HeyTats, an international brand selling halal temporary tattoos, wanted to expand into the UK market. The challenge was to create content that would resonate with a diverse audience, feel authentic, and spark curiosity — not by directly promoting the product, but by creating lifestyle-driven FOMO.
A dynamic cover image of HeyTats’ halal temporary tattoos, designed to spark curiosity and appeal to a diverse UK audience through lifestyle-driven storytelling.
A man showcasing HeyTats temporary tattoos, capturing an authentic, playful and stylish vibe.
A Reels section featuring authentic, lifestyle-driven stories that bring the brand to life and engage audiences organically.
What We Did :
We developed a content strategy rooted in authenticity and lifestyle storytelling:
- Street-style shoot: Captured models in natural, urban settings, all styled with full tattoos to create a sense of intrigue and FOMO for viewers.
- Diverse casting: Booked models with different faces and skin tones to showcase how the tattoo colors adapt across various skin types.
- How-to content: Produced application tutorials and performance marketing videos showing how easy and fun it is to use HeyTats.
- Storytelling hook: Highlighted how these tattoos are a life-changer for people who love tattoos but get bored of permanent designs — positioning HeyTats as the perfect alternative.