Both Jlato Gelateria & Cafe and ZOE Modern Greek Kouzina had been part of The Ran Buzz family for years. Ramadan was approaching, and we saw an opportunity to connect both brands in a fresh, engaging way — creating a campaign that felt seasonal, collaborative, and unique to their audiences.
jlato.ae
J.Lato | Gelateria & Cafe
jlato.ae
J.Lato | Gelateria & Cafe
jlato.ae
J.Lato | Gelateria & Cafe
What We Did :
We brought the two brands together for a special Ramadan collaboration menu, merging ZOE’s modern Greek flavors with Jlato’s artisan desserts. Our team handled the entire process: concept development, menu storytelling, moodboard creation, content production, photography and videography, and full digital campaign management.
We also secured influencer coverage to expand reach and create authentic word-of-mouth buzz around the collaboration.
The visual direction combined warm, inviting Ramadan aesthetics with both brands’ signature styles, ensuring the campaign felt seamless yet exciting.
Results :
The campaign increased visibility for both brands, generated strong engagement on social media, and drove foot traffic to both locations during Ramadan. Influencer participation boosted credibility and reach, while the creative menu concept strengthened each brand’s position in the market.