Salma Skin, a Moroccan skincare brand specializing in organic oils, was preparing to launch in the UAE market. With limited awareness locally, the challenge was to introduce the brand, highlight its Moroccan roots, and position it as a trusted choice for different hair types — both straight and curly.
A clean, minimal showcase of Salma Skin’s organic oils, introducing the brand’s natural origins to the UAE market.
A woman applying Salma Skin oil, capturing the brand’s gentle, organic approach to skincare.
The awareness campaign successfully introduced Salma Skin to new audiences, building a foundation of trust before launch.
shopsalmaskin
SALMA | MADE WITH ♡ IN MOROCCO
shopsalmaskin
SALMA | MADE WITH ♡ IN MOROCCO
shopsalmaskin
SALMA | MADE WITH ♡ IN MOROCCO
What We Did :
We began with a pre-launch awareness campaign, designed to spark curiosity and expand recognition of the brand before products officially rolled out. From there, we created two major campaigns:
Everyday Life Campaign:
Showcasing Salma Skin oils as part of natural routines, we captured two best friends using the products together in an authentic, effortless way. The content highlighted how the oils fit seamlessly into daily self-care
Moroccan Heritage Campaign:
To reinforce authenticity, we built a creative direction around Moroccan culture. Using traditional accessories, tea rituals, and props, we connected the oils to their heritage and emphasized their suitability for all hair types.
Results :
The awareness campaign successfully introduced Salma Skin to new audiences, building a foundation of trust before launch.
Both campaigns delivered high-quality, versatile content that boosted brand recognition, celebrated Moroccan authenticity, and showcased the oils as an inclusive solution for diverse hair needs.