stella.sabbia
ستيلاسابيا
Challenge:
Stella Sabbia is a UAE-based brand that sells luxury fabrics. A key challenge was that many people mistakenly thought Stella Sabbia sold ready-made Emirati Mkhawar dresses, when in reality the brand only sells fabrics. Our goal was to correct this misconception while positioning the brand as a modern, stylish choice for women who want to create unique pieces that blend heritage with elegance.
Managed Stella Sabbia’s Instagram to highlight its focus on unique fabrics rather than ready-made apparel. Curated engaging content that showcased the brand's specialty.
A close-up of Stella Sabbia fabric highlights its texture and color, supporting a social strategy that positions the brand as a premium fabric specialist.”
Showcased Stella Sabbia’s artistry—daily rituals, sketching, and fabric selection—to highlight the brand’s craftsmanship and fabric-focused identity.
What We Did :
Social Media Management: Curated Stella Sabbia’s Instagram presence with content that made it clear the brand specializes in fabrics, not ready-made clothing.
- Emirati Women’s Day Video: Produced a reel celebrating Emirati Women’s Day, tying Stella Sabbia’s fabrics into a larger cultural and emotional narrative.
- Digital Catalog Ad on Meta: Launched a catalog-focused ad campaign to boost product discovery, achieving an above-average performance ranking compared to industry benchmarks.
- Content Strategy: Blended lifestyle storytelling with educational messaging to both inspire and clarify the brand’s offering.
- Community Engagement: Used strategic captions, posting times, and interaction tactics to drive shares and reach beyond the existing follower base.
Results :
75% of the views came from non-followers, proving strong organic discovery and broad content appeal.
The Emirati Women’s Day reel became the best-performing video on the account, outperforming average engagement benchmarks in likes, comments, and shares.
The digital catalog ad ranked above average on Meta, further strengthening reach and driving product visibility.
Elevated Stella Sabbia’s positioning as more than just a fabric seller — as a brand that celebrates heritage, culture, and modern womanhood.
Why It Worked:
- Clarified Brand Identity:Addressed the misconception head-on by showcasing fabrics in a way that highlighted creativity and individuality.
- Cultural Relevance: Tied content to a significant moment (Emirati Women’s Day), making it timely, shareable, and deeply resonant with the audience.
- Paid + Organic Synergy: Combined organic growth with an above-average performing catalog ad to maximize visibility across audiences.
- Authenticity: By celebrating Emirati women in a way that aligned with Stella Sabbia’s ethos, the content felt genuine and community-driven.
stella.sabbia
ستيلاسابيا
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