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The Curse of the Marketing Class explores the shifting landscape of marketing in the digital age. Shulman highlights how traditional marketing techniques are becoming less effective in the face of rapid technological advancements and evolving consumer behaviors. The book examines the difficulties marketers encounter as they strive to adapt to new tools and platforms while grappling with outdated strategies. Shulman argues that many marketers remain trapped in conventional paradigms, and provides insights into how they can break free by better understanding and engaging with today’s more dynamic and informed consumers. With practical advice, this book challenges marketers to rethink their approaches and embrace the future of the industry.
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Description
The Curse of the Marketing Class explores the shifting landscape of marketing in the digital age. Shulman highlights how traditional marketing techniques are becoming less effective in the face of rapid technological advancements and evolving consumer behaviors. The book examines the difficulties marketers encounter as they strive to adapt to new tools and platforms while grappling with outdated strategies. Shulman argues that many marketers remain trapped in conventional paradigms, and provides insights into how they can break free by better understanding and engaging with today’s more dynamic and informed consumers. With practical advice, this book challenges marketers to rethink their approaches and embrace the future of the industry.
